State-of-the-art procedures are changing the face of aesthetic medicine.

“Our goal is to turn the clock back 10 years for our clients,” says Dr. Anil Rajani, the board-certified owner of aesthetic medicine practice Rajani MD (1125 NW 9th Ave, Ste 108, 503-303-8313, “People don’t know it, but it’s possible.”

50-year-old Dr. Rajani, who himself looks considerably younger, specializes in minimally invasive procedures that counteract the appearance of aging, helping clients get the results they want without surgery. After receiving a treatment in the morning, patients have usually recovered sufficiently to hit the town that evening.

Facial fillers rank among his most popular treatments. Using a cutting-edge DermaSculpt Microcannula technique, Dr. Rajani smooths wrinkles, fills out lips, and erases forehead lines with liquid serums, including platelet-rich plasma (PRP). To procure PRP, the clinic takes the client’s own blood, spins it in a centrifuge, and isolates the plasma that contains growth factors and cytokines that stimulate soft-tissue healing and tighten the skin.

Dr. Rajani’s clinic embraces other pioneering procedures, including a nonsurgical fat reduction treatment called CoolSculpting. As if by magic, the CoolSculpting device freezes and kills fat cells without harming the skin, permanently reducing the fat in the area by about 20 percent. During the unobtrusive hour-long treatment, clients often watch TV—it’s a pretty relaxing way to melt away the pounds. Beyond performing procedures, Dr. Rajani produces a much-watched YouTube channel that educates people about his techniques. He also has his own line of skincare products, which are produced each month using fresh ingredients. These can be customized for each individual client.

Rajani takes great pride in his work and finds it tremendously satisfying to help clients. “It’s amazing how minor changes from the work we do can give people confidence and change their lives,” he says. –Ellee Thalheimer