Cutting-edge technology meets the latest fashion trends in the Pearl District, October 8–11
FashioNXT, the annual fashion show featuring leading local, national, and international designers and their latest collections, has become Portland’s premier event for showcasing “what’s next in fashion.” And, according to the event’s organizers, what’s next in fashion today is wearable technology and the innovative ways technology connects people to fashion.
In collaboration with top personalities from some of the most influential entities in the wearable tech and fashion industry—Samsung, Intel, Nike, and Project Runway— FashioNXT is launching its first annual Wearable Technology Fashion Competition, presented by Digital Trends. The competition strives to inspire innovative thinking to go above and beyond making technology wearable, to making it fashionable and inspiring people to wear it.
“A fashion designer knows more than anyone how to design something that creates emotional connection with the customers.”
The judging panel for the competition includes heavyweights in industrial design at Samsung and Nike, and local fashionistas, Michelle Lesniak—winning fashion designer of TV’s Project Runway, and Eden Dawn, the Style Editor of Portland Monthly magazine.
“To cross the chasm to mainstream adoption, the technology of wearable products needs to blend beautifully into the essence of the product,” says Mark Francis, Venture Lead for the New Business Initiative group at Intel and also one of the panel’s judges. “The FashioNXT Wearable Competition is a great way to bring forward new perspectives and innovative approaches from designers and entrepreneurs.”
To add some spice to the competition, the prize package includes $1,000 cash; features in Digital Trends, The Manual, and The Oregonian; a showcase at FashioNXT; and a new computer system sponsored by Intel.
“A fashion designer knows more than anyone how to design something that creates emotional connection with the customers,” says Project Runway winner, Michelle Lesniak. ”I am looking forward to sharing my ideas about what makes wearable technology fashionable”.
In what many will see as an upgrade, the FashioNXT event is moving from the shipyards to Portland’s Pearl District this year. For more information and tickets, visit fashionxt.net.
Images shown are from competition submissions by: (top-bottom) Dillon Chen, Q Design Co, and Jon Lou.