For Pearl real estate pro, Erika Wrenn, success comes by selling the neighborhood.
When realtor Erika Wrenn, of (w)here (503-312-9770, pdxurbanproperties.com), moved to the Pearl seven years ago, she knew her niche went beyond selling a particular condominium’s view or square footage. She made a conscious decision to highlight the Pearl lifestyle. “My business shifted from selling properties to selling an idea,” she says.
As downsizers appreciate, living in this compact, dynamic neighborhood frees up time to walk places, read books, and pursue a range of interests. The house-free life is something Wrenn loves about living here. She also relishes the opportunity to meet so many people through work.
When she shows properties, clients are amazed by the variety of available styles. “The Streetcar Lofts’ concrete floors, versus Tanner Place, with wood-framed windows, or the 937 condo’s very modern vibe,” she says. Then there’s location to consider. “Do you want to be near Powell’s and retail? In the North Pearl? Or by a park-like Jamison Square?”
“The price fluctuations since last year are representative of a healthy market”
In January, Wrenn made her own move, upgrading from a studio to a one-bedroom with a den in Bridgeport Condominiums. She created a home office, decorating it with a pale-blue palette and an aesthetic both inspired by a trip to Sweden two summers ago and living among so many creative spirits in the Pearl. Wrenn collects art by Northwest artists, such as Boo Johnson and Rick Bartow. And she picked up butterfly-shaped pendant lights and a modern chandelier from Chown Hardware. She spent a relatively modest $40,000 updating her space and remodeling her bathroom and kitchen.
Wrenn is always finding new ways to deepen her connection with the neighborhood, from relaxing at Ovation Coffee or the Mediterranean Exploration Company and Can Font restaurants to walking Indie, her “bordoodle,” up to nearby Forest Park. She also shares a monthly newsletter to residents of 14 Pearl buildings. The diverse content includes local business and real estate news, plus podcast and book recommendations (The Gentle Art of Swedish Death Cleaning is a recent rave).
About her field of expertise, Wrenn predicts a strong market over the next five years. “The price fluctuations since last year are representative of a healthy market,” she says. “Prosper Portland’s plans for the Post Office site and development on the river will change the landscape of the Pearl, and these are exciting plans for the future of the city.” –Michaela Bancud | Photos by Ashley Anderson